Reducing waste through upcycling, repurposing, refashioning and reloving.

Showing posts with label upcycled food. Show all posts
Showing posts with label upcycled food. Show all posts

Introducing the Upcycled Food Association

New trade association reduces food waste by growing upcycled food industry, works towards
 product certification program 

I've been blogging about upcycling for over a decade and this is the first time I'm mentioning food. Because, well, whoever thought I'd be able to write about upcycled food?? To me, that's an indication of just how much public awareness of waste has increased.

Ten years ago, no one was searching for "upcycled" anything. Now, the term "upcycling" is popular enough to have been crowned Cambridge Dictionary's Word of the Year 2019.

We've also become more aware of the horrible cycles of waste happening in industries like fashion and food. The drive to reduce food waste has grown enough that, after launching in October 2019 at the ReFED Food Waste Summit, the Upcycled Food Association (UFA) has grown to more than 35 Members and Associate Members, with plans to create an upcycled food certification this year. They're aiming to make ‘upcycled’ as universally understood as ‘organic’!

Why the need? Up to 40% of food is wasted, and that's a big problem for society and the planet. Upcycled food reduces this problem by creating new, high quality products from otherwise wastedbut perfectly nutritiousfood. 60% of consumers are looking to buy more products with upcycled ingredients, because 95% of them think it's important to do their part to reduce food waste, according to UFA Associate Member, MATTSON. UFA was founded by upcycled food companies to reduce food waste by systematically supporting upcycled food businesses.