Reducing waste through upcycling, repurposing, refashioning and reloving.

What’s pearly white and green all over? Tom’s of Maine toothpaste!

Thank you Tom's of Maine for sponsoring this post.


When I committed to trimming my waste in 2016, I happily replaced my plastic toothbrush with one made from bamboo and started making my own deodorant. I did not, however, commit to DIY toothpaste - I’ve had too many issues with my mouth over the years. What I did, instead, was switch to Tom’s of Maine.





Why Tom’s? Because besides being a leading natural products company, they are committed to sustainable practices across the board. The Tom’s of Maine Stewardship Model guides every decision the company makes ensuring that ingredients, processing and packaging meet rigorous standards for being natural, sustainable and responsible. The company has published zero waste goals and all their packaging is recyclable through a partnership with TerraCycle or participating municipalities.






Clearly, I’m already a fan. So, as a coffee drinker, imagine my delight when I recently got to try Tom’s new Luminous White Toothpaste. As we all become more conscious about what we put in and on our bodies, this new toothpaste offers a safe, effective way to whiten your teeth in two weeks by removing surface stains using only 100% naturally derived ingredients.



And as I’ve mentioned already, if you’re trying to reduce packaging waste - and you’re looking to support companies doing the same - this is a product you can incorporate with a clear conscience.  I’ve been using it for about a week now. What I know for sure is that my mouth is happy - no sensitivity and very clean! Luminous White uses two types of high cleaning silica to gently and safely remove surface stains. And all of the ingredients are naturally derived, unlike conventional whitening toothpastes.

What else you can expect: no artificial flavors, colors or preservatives and no animal testing. Plus, it's gluten free.





Visit Tom’s of Maine to find out more about Luminous White and buy it here. Also, take a look at these fun ideas for upcycling Tom’s packaging:





I was selected for this opportunity as a member of CLEVER and the content and opinions expressed here are all my own.